![]() Retail (Sales) IT assets including website, app(s) and the entire backend to it (incl the logistics IT backend).Tech partners: Similar to the transport infrastructure, Amazon is also insourcing a lot of their technology (and then selling services based to it, such as Amazon Web Services)Īmazon's key assets & resources (by a long shot) are:.Marketplace sellers: A separate type of "suppliers" are all the 3rd party sellers on Amazon Marketplace.Transport partners: Amazon is insourcing an increasing amount of transport as it becomes more economical with scale but there are still a whole range of transport and logistics partners who are quite crucial in the value proposition of fast delivery.Others are just manufacturers of Amazon goods (more on this shortly). Then there are the "junior" partners of Amazon-owned brands.There are many authors and many more types of suppliers. There are the larger ones that Amazon has more elaborate contracts with (think of major brands like Dell, Nike, etc who may have a presence on Amazon). There are those that are mere suppliers that Amazon buys from. As we will see shortly, these could be distinguished further into various types. Suppliers: For starters we have the many suppliers.Let's look at some key types within their ecommerce segment: Check-out those articles as many of the broader comments are very relevant for Amazon as well.Ī behemoth like Amazon of course has dozens of types of key partners (and of course thousands of actual "partners"). We have elaborated in great detail on the key partners in some of our other articles (esp Uber, Netflix, Airbnb), hence we will keep it very brief here so that we can focus more on some of the other aspects.
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